THE RELUCTANT SALESPERSON
Sales for people who hate sales
Most founders, entrepreneurs, service providers, industry experts didn't get into their line of work to “sell,” and the flood of less than capable providers with better sales skills shows. This workshop reframes selling as guiding: a repeatable, low-pressure framework for having sales conversations that is more in line with problem-solving, and not pitching. Participants leave with a simple process for qualifying opportunities, following up, and closing without being the stereotypical used car salesman.
INFLUENCE IN A WORLD OF AI
How to show authenticity in a world of AI slop and automation.
As AI-generated content floods every feed, and gets better at tricking us into believing it's real, what options do we have to not all look the same in our pursuit of clients and growth? Trust and authenticity has already become the scarcest resource in business. This session breaks down how to stand out by being unmistakably human, building influence and credibility in a landscape where anyone can generate just about anything, but not everyone can earn trust. Participants will walk away with a practical approach to content and positioning that AI can't fake and competitors can't copy.
WHAT'S MY BUSINESS WORTH?
An introduction to business valuations and levers to pull.
Most owners have no idea what their business is actually worth, or what's quietly dragging that number down. This workshop pulls back the curtain on how buyers and brokers really value a business, and surprise, it's rarely the “2–5x earnings” rule of thumb owners see all over Google. We'll break down the real levers that move the number, from what SDE actually means to why key man risk can tank a deal before a first call. Ideal for owners eyeing an exit in the next 1–5 years, or anyone who simply wants to know where they stand.
BUSINESS PROCESS MAPPING
Who's really responsible for that?
Ask five people on your team who owns X, and you'll get five different answers, or worse, none. This workshop walks owners and teams through mapping the processes that eliminated confusion: who does what, where the handoffs break down, and where "I thought that was your job" is costing time, money, or customers. Participants leave with a simple framework for documenting ownership and workflow. Ideal for owners tired of being the answer to every question.